By Deen Ferrell, Business Development Executive, Cal Net Technology Group
“Corporate synergy occurs when corporations interact congruently.” (Wikipedia.org/wiki/Synergism)
I have always loved the concept of synergism. In its purest sense, it means achieving a sum that is more than the combined value of its individual parts. In the organization, this is done by building upon a collaborative process where ideas are allowed to collide, evolve, and create an energy all their own, independent of the energy of individual contributors.
This process has never been more viable than it is today with Microsoft SharePoint 2010. Finally, organizations have a tool that allows their people to work together in ways that are most effective for them. Whether through the desktop, the internet browser, or the mobile device, people can access their data quickly and efficiently, contributing to the corporate dialog in real-time so that ideas, processes, and conclusions are fluid and ever evolving in a tireless quest toward realizing organizational goals.
Take, for example, The Greater St. Louis Area Council of the Boy Scouts of America, an organization where leaders were tasked with bringing together 37 counties, 56,000 young people, 1,100 Cub Packs, Boy Scout troops and Venturing crews, with 80 full-time employees and over 15,000 volunteers. The goal was to create a way that would intelligently organize and empower the flow of ideas and communication between the various groups and individuals.
Joe Mueller, Director of Public Relations, speaks of the decision to turn to Microsoft SharePoint 2010; “We want to harness the passion and creativity of volunteers—that’s why we’ve been so successful for 100 years. Paid staff just provides support. Giving volunteers the ability to create and publish content will directly improve the quality and relevance of our programs…Our new SharePoint Server 2010 Web site has the potential to improve our overall program quality and help us grow Scouting. Our constituents will be able to get information faster and get better-quality information. This will help our leaders deliver better programs to kids…the Web is the entry portal for everyone who is shopping for programs, looking to volunteer or otherwise engage in Scouting.”
Kevin McCallum, Chief Architect at Quicken Loans, faced a similar challenge, tasked with finding a business collaboration platform for multiple companies on multiple infrastructures over multiple networks in multiple configurations. Quicken wanted an enterprise-level platform with advanced search capabilities and the ability to manage and centralize information for their sister companies, maintaining control over content access. Kevin turned to SharePoint. “We used SharePoint Server 2010 to leverage the strengths in all of our various companies and tie them together for maximum synergies. At Quicken Loans, we call this ‘pulling the threads.’”
After the launch of ThreadNation.com, Quicken Loans intends to incorporate social computing features like executive blogs or an “Idea Factory,” in which business proposals can be reviewed and rated. It also plans to add business collaboration tools like workflows and document libraries, with the goal of extending intranet portals to other companies in the family. “Eventually,” says McCallum, “we will have a single portal in which to store anything that crosses the boundaries of these companies. With SharePoint Server 2010, we’ve taken the first steps toward this exciting goal.”
Facing the demands of one of the largest producers and distributors of food and pet products in the U.S., Del Monte Foods wanted to automate more processes on its company intranet, including ones with higher levels of complexity. They turned to SharePoint 2010. “We see SharePoint Server as the focal point of collaboration, with other tools extending from it like spokes of a wheel,” says Jonathan Wynn, Manager of Advanced Technology at Del Monte Foods. “We will save time, boost efficiency, eliminate the potential for mistakes, reduce duplicated efforts, reduce paperwork—overall the SharePoint Server 2010 solution will help us become an even leaner organization.”
Battery giant Energizer Holdings, Inc. is one of the world’s largest manufacturers of primary batteries, portable battery-powered devices, and portable flashlights and lanterns. Their interest in SharePoint was as a way to communicate their fun, irreverent personality on a platform that promoted greater levels of interaction with consumers as well as incorporated more rich media. “With SharePoint Server 2010, we have so many options for engaging consumers with a more interactive and dynamic experience,” Karen Presnell, Assistant Brand Manager for Energizer states. “We want our Web site to be more of a destination for consumers, and SharePoint…will help us attract and build an Energizer community.”
As barriers to communication continue to erode, SharePoint Server evolves as a clear leader in the quest to capture the energy and productivity collaboration can create. Tapping the synergistic nature of an uninhibited communication flow, SharePoint helps companies and organizations fully mine resources in a way that past generations could only dream of. Click here to view article.